POLITICIANS CAN GET 'LOST IN TRANSLATION' WHEN ENGAGING LATINO VOTERS
Olivia P. Tallet | April 13, 2018
Reaching out to a growing Hispanic populace can often stump politicians and researchers, who wonder if they should communicate in Spanish, English, or both.
That’s a dilemma that political campaigns, pollsters and researchers deal with when they want to connect with Latinos, either to mobilize their vote or understand the behaviors and attitudes of this multilingual community. And since there hasn’t been a way to predict the language they should use to communicate with specific Hispanic voters, getting ‘lost in translation’ is a common mistake that frequently ends up alienating them.
To tackle this issue, opinion research firm Latino Decisions of Washington, D.C., partnered with the data firm Catalist to produce a model that they are releasing this month, designed to predict language preference among specific Hispanic voters nationwide.