Catalist Rapid Digital Audiences

Thanks for your interest in Catalist’s rapid digital audiences. We want to make sure professionals in the progressive community and Democratic campaigns know how quickly they can build universes with Catalist’s class-leading data thanks to new partnerships we’ve built. If you want to connect right away, just email digital@catalist.us to learn more, including a list of the 130+ targeting and rapid digital segments you can use in your campaigns.

What’s Catalist? We’re a progressive data utility — operated by and for the community, not owned by private equity. We work with major unions, Democratic campaigns, and leading progressive advocacy groups. Founded in 2006, we maintain a national voter file of registered and unregistered voters that has led to innovative breakthroughs in modeling, polling, and our post-election What Happened reports. And we maintain more than a billion data points related to 256 million registered voters.

What’s new? We’ve started offering access to 130+ pre-built rapid digital segments for practitioners who are looking to quickly deploy, test and launch campaigns using reliable, consistent data about their audiences. Our long-standing clients are seeing great results with these integrations and we want to broaden them to the rest of our community.

These include 6 new rapid digital audiences:

  1. Anti Tariff Audience: identifies registered voters who likely oppose placing tariffs on goods from other countries.
  2. Likely TikTok Users: identifies registered voters who are likely regular TikTok users.
  3. Likely Donors: identifies registered voters who likely donated to a political campaign or cause.
  4. Anti Medicaid Cuts Audience: identifies registered voters who likely oppose cutting Medicaid benefits and staff or reducing eligibility for Medicaid.
  5. Podcast Listener: identifies registered voters who are likely regular podcast listeners.
  6. News Podcast Listener: identifies registered voters who are likely regular news podcast listeners.

Previously released audiences include:

  1. Likely Gamers: identifies registered voters who are likely regular video game players on a mobile phone, a gaming console, or a laptop or desktop computer. 
  2. Likely Instagram Users: identifies registered voters who are likely regular Instagram users. 
  3. Housing Affordability Sensitive Audience: identifies registered voters who are likely concerned about high housing costs, including rent and mortgage. 
  4. Anti Federal Abortion Ban Audience: identifies registered voters who likely oppose a nationwide abortion ban. 
  5. Tech Platforms Conservative Censorship Audience: identifies registered voters who likely believe social media and technology companies censor conservative voices on their platforms. 
  6. Anti Deportation Audience: identifies registered voters who likely oppose large-scale deportation programs in the United States. 
  7. Likely Union Support Audience: identifies registered voters who likely hold favorable views toward labor unions. 

Our new digital offerings allow campaigns to:

  • Work with anyone, whether in-house or with an agency.
  • Move data anywhere digital programs are taking place.
  • Access superior match rates with phone numbers and emails included at no extra cost.
  • Utilize straightforward licensing options to support campaigns of all sizes.
  • Budget quickly with easy billing and no onboarding fees.
  • Rest easy with secure and privacy-compliant data delivery that has no limits on moving large datasets.

We’re directly integrated with:

  • Meta and Snap to push and activate segments for clients and prospective clients.
  • DSPolitical’s purpose-built, award-winning advertising technology with multiple onboarders, premium inventory access, and dedicated support for activating Catalist data through self-serve or managed workflows.
  • LiveRamp’s Data Marketplace with pay-as-you-use flexibility starting at $1.50 CPM.
  • OpenX Private Marketplace Activation with flexible data packaging within any demand-side platform via a private marketplace deal from OpenX including access to high quality ad inventory, including CTV, and improved match rates with OpenX’s sell-side identity graph.

Catalist’s Over-Indexing Zip Code Dashboard also identifies zip codes where Catalist audiences are more likely to be found to optimize ad buys on platforms like YouTube and Hulu.

Ready to learn more? Email digital@catalist.us and a member of our team will get right back to you, including sharing a list of all the segments you can reach with our platforms.

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